Interesting read. Though the idea of effectively positioning the consulting service offered is not new. Also, the idea of client relationship management and value-based pricing for consulting firms is something that should come naturally though the need for these are more acute in recessionary times.
I had the feeling that the interview mainly revolved around the concept of marketing orientation for the consulting firm.
Interesting read. Though the idea of effectively positioning the consulting service offered is not new. Also, the idea of client relationship management and value-based pricing for consulting firms is something that should come naturally though the need for these are more acute in recessionary times.
ReplyDeleteI had the feeling that the interview mainly revolved around the concept of marketing orientation for the consulting firm.